![](https://cdn.myportfolio.com/2fa780c4-923d-4b6a-8371-aaefeaf3aaf9/952e15a5-5bdb-494c-ac4f-32b3a2350912_rw_1920.png?h=f828525edc793fa182f17c09febf3272)
The finished logo with custom tile background.
![](https://cdn.myportfolio.com/2fa780c4-923d-4b6a-8371-aaefeaf3aaf9/5557f2b9-bbac-4336-b5ec-1a82e0f75f57_rw_3840.png?h=a2ec4e23354c4e4c4d84ac3b6e6a9afb)
For the typeface in the logo, I modified a font in Illustrator for a cleaner look and more control over embellishments. The font is called Bald Eagle, and was purchased for use on Creative Market.
![](https://cdn.myportfolio.com/2fa780c4-923d-4b6a-8371-aaefeaf3aaf9/0655ec86-5fa7-4e39-a4bc-07344e6c0d97_rw_1920.png?h=21d14f07a1f301ad2727a1bf1e1d1b0d)
This brand is kicking off with canned sangrias, and I wanted to tie-in grape leaves and vines to the logo for use on packaging. I used mainly photographs as inspiration to draw these in Illustrator. The vines seemed to be a great way to frame-in the logo.
![](https://cdn.myportfolio.com/2fa780c4-923d-4b6a-8371-aaefeaf3aaf9/039603ce-2c70-4457-bf90-bde6b7f8b594_rw_1920.png?h=8348e627b19747655db1868de11442b2)
Then, I brought it all together with a complimentary font for 'Cellars' (I chose Quorum because of it's short, sharp serifs and it's character family for future artwork).
![](https://cdn.myportfolio.com/2fa780c4-923d-4b6a-8371-aaefeaf3aaf9/cc7c12d8-254a-48db-81e9-b37380e7b0ca_rw_1920.png?h=8b67792fec8aeed918a0f64cb342a3ae)
I added embellishments to bring depth and opportunities to use color.
![](https://cdn.myportfolio.com/2fa780c4-923d-4b6a-8371-aaefeaf3aaf9/21647839-6c0a-46b2-af04-c897310c3b3a_rw_1920.png?h=6511b7e16342b12c91660ad6bd271801)
Finally, I created these tile patterns in Illustrator as seamless pattern swatches.