Mad Farmer Branding

Mad Farmer is a hard cider brand based out of Detroit, MI. I wanted to create a feeling of vintage jam jars and pies. I started with the logo design, which is inspired by vintage signs. I then coordinated with an illustrator to help me obtain custom illustrations for the labels.

Can designs for Mad Farmer hard ciders. Please note: Fruit illustrations were done by Arielle Katarina. I created the can mock ups with templates purchased for use on Creative Market.

Full color Mad Farmer logo design, inspired by vintage signs.

I also created custom distressed gingham pattern for the can labels as seamless pattern swatches in Illustrator.

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